According to new research published in the International Journal of Psychology, the Facebook profile pictures of Americans and other Westerners are more likely to zoom-in and focus on the individual's face than those of Facebookers from the more collectivistic and interdependent cultures of East Asia, whose profile pics generally pull-out to include more background features.
These findings echo previous research on cultural factors influencing cognitive preferences: East Asians are more sensitive to contextual information than Westerners, who tend to process focal and discrete attributes of the environment.
MORE: http://www.sciencedaily.com/releases/2012/05/120529133646.htm
