Why are some scientific ideas hard to believe in? What makes the human mind so resistant to certain kinds of facts, even when these facts are buttressed by vast amounts of evidence?
MORE: http://www.newyorker.com/online/blogs/frontal-cortex/2012/06/brain-experiments-why-we-dont-believe-science.html
See also...
Scientists to hold bake sale for NASA
http://www.cbsnews.com/8301-205_162-57449767/scientists-to-hold-bake-sale-for-nasa/?tag=cbsnewsSectionContent.10
