I don't know how to put this any more bluntly: In Iceland, a lot of people believe in elves. Like, more than half of them. And these Huldufolk live in rocks.
MORE: http://www.patheos.com/blogs/friendlyatheist/2013/12/23/in-iceland-construction-projects-are-being-held-up-because-they-might-hurt-the-elves-seriously/