Friday, June 28, 2013

Social Networks Shape Monkey 'Culture' Too

Of course Twitter and Facebook are all the rage, but the power of social networks didn't start just in the digital age. A new study on squirrel monkeys reported in Current Biology, a Cell Press publication, on June 27 finds that monkeys with the strongest social networks catch on fastest to the latest in foraging crazes. They are monkey trendsters.

MORE: http://www.sciencedaily.com/releases/2013/06/130627125152.htm

See also...

Social Animals Have More Social Smarts
http://www.sciencedaily.com/releases/2013/06/130626184011.htm

Helping Many People Boosts Social Standing More Than Helping Many Times
http://www.sciencedaily.com/releases/2013/06/130626162820.htm