Of course Twitter and Facebook are all the rage, but the power of social networks didn't start just in the digital age. A new study on squirrel monkeys reported in Current Biology, a Cell Press publication, on June 27 finds that monkeys with the strongest social networks catch on fastest to the latest in foraging crazes. They are monkey trendsters.
MORE: http://www.sciencedaily.com/releases/2013/06/130627125152.htm
See also...
Social Animals Have More Social Smarts
http://www.sciencedaily.com/releases/2013/06/130626184011.htm
Helping Many People Boosts Social Standing More Than Helping Many Times
http://www.sciencedaily.com/releases/2013/06/130626162820.htm