Facebook says that millions of people change their profile photos every day, but on Tuesday, March 26, the day the HRC asked gay marriage supporters to "paint the town red" with a new logo, 2.7 million more users changed their photo compared with the previous Tuesday.
MORE: http://abcnews.go.com/blogs/technology/2013/03/facebook-photo-uploads-double-for-hrcs-equal-sign/
See also...
Facebook releases map of marriage equality support
http://www.cbsnews.com/8301-205_162-57577111/facebook-releases-map-of-marriage-equality-support/
The Red Equality Symbols of Social Media
http://abcnews.go.com/US/slideshow/red-equal-sign-facebook-human-rights-campaign-18821171