The San Diego Coalition of Reason and American Atheists are setting up their own billboard. Drivers on Martin Luther King Jr. freeway (state Route 94) will see the sign near College Avenue that carries the message, "Atheism: A personal relationship with reality."
MORE: http://www.kpbs.org/news/2013/jan/30/atheist-billboard-san-diego-tout-personal-relation/
See also...
New billboard promotes athiest gospel
http://fox5sandiego.com/2013/01/30/15559/#axzz2JZaOTXfd
Planned atheist billboard troubles neighbors
http://www.myfoxal.com/story/20880084/planned-atheist-billboard-troubles-neighbors
Atheist Billboard In San Diego To Tout ‘Personal Relationship With Reality’
http://www.kpbs.org/news/2013/jan/30/atheist-billboard-san-diego-tout-personal-relation/
San Diego Billboard Reads: ‘Atheism: A Personal Relationship with Reality’
http://www.patheos.com/blogs/friendlyatheist/2013/01/30/san-diego-billboard-reads-atheism-a-personal-relationship-with-reality/
New Atheist Billboard in San Diego Urges 'Personal Relationship With Reality'
http://www.christianpost.com/news/new-atheist-billboard-in-san-diego-urges-personal-relationship-with-reality-89260/