In September a Kentucky atheist group paid to have a billboard put up on New Circle Road for about a month. That billboard read "Don't Believe in God? Join the club."
On Friday a church announced they plan to respond by putting up a sign near the previous location to steer drivers in another direction.
MORE: http://www.wkyt.com/news/headlines/Church-responds-to-controversial-billboard-with-one-of-their-own-177036511.html
See also...
Lexington church responds to non-believers with new billboard
http://www.kentucky.com/2012/11/07/2399316/lexington-church-responds-to-non.html
Atheist Billboard - Lexington, KY - Bluegrass Coalition of Reason - Local news
http://www.thegodlessheathen.com/post/2012/11/atheist-billboard-lexington-ky-bluegrass-coalition-of-reason-local-news