Friday, September 21, 2012

Misinformation: Why It Sticks and How to Fix It

In their report, Lewandowsky and colleagues offer some strategies for setting the record straight.

* Provide people with a narrative that replaces the gap left by false information

* Focus on the facts you want to highlight, rather than the myths

* Make sure that the information you want people to take away is simple and brief

* Consider your audience and the beliefs they are likely to hold

* Strengthen your message through repetition


MORE:
http://www.sciencedaily.com/releases/2012/09/120919191212.htm