For decades, sociologists have posited that individual behavior results from cultural expectations in the situation about how to act. In a study, "A Theory of the Self for the Sociology of Morality," published in the current issue of the journal American Sociological Review, Jan E. Stets of UC Riverside and Michael J. Carter of CSU Northridge found that how individuals see themselves in moral terms is also an important motivator of behavior.
MORE: http://www.sciencedaily.com/releases/2012/02/120216094730.htm
