While vampires represent the upper crust, a monster that is anything but has recently become incredibly popular: the zombie.
MORE: http://www.sciencedaily.com/releases/2012/10/121030093613.htm
See also...
Zombie 'rush': Why fake scares are so much fun
http://bodyodd.nbcnews.com/_news/2012/10/31/14783353-zombie-rush-why-fake-scares-are-so-much-fun?lite
The science behind Halloween's scariest creatures
http://www.msnbc.msn.com/id/49630340/ns/technology_and_science-science/#__utma=14933801.1796274438.1343881820.1351648245.1351735080.19&__utmb=14933801.3.10.1351735080&__utmc=14933801&__utmx=-&__utmz=14933801.1343881820.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)&__utmv=14933801.|8=Earned%20By=msnbc%7Ccover=1^12=Landing%20Content=Mixed=1^13=Landing%20Hostname=www.nbcnews.com=1^30=Visit%20Type%20to%20Content=Earned%20to%20Mixed=1&__utmk=145268148