Baluchistan is the site of a long-running insurgency by rebels who want a greater share of the region's resources and more autonomy. It's also home to Islamic militants who frequently target Shiites.
Shiites make up a sizeable minority in Pakistan, but many Sunni extremists do not view them as true Muslims.
MORE: http://abcnews.go.com/International/wireStory/gunmen-kill-pakistans-troubled-baluchistan-17084787
See also...
'Honor' murderer boasts of triple killing
http://www.cnn.com/2012/08/20/world/asia/pakistan-honor-confession/index.html