For the first time ever, gay-rights advocates will launch a sassy advertising campaign aimed at football fans in the most macho of American venues -- the Super Bowl.
Four award-winning public service announcements feature various celebrities telling teens to "knock it off," when they overhear them using the ubiquitous line, "That's so gay."
MORE: http://abcnews.go.com/blogs/health/2012/02/01/knock-off-the-hate-speech-says-lgbt-super-bowl-ads/
