"President Obama: Living Proof that Family Values Without Religion Build Character," the ad says. It goes on to quote from Obama's own account of his upbringing in his 2006 book, The Audacity of Hope. In his 1995 book, Dreams from My Father, Obama had written that his mother stood alone in her community as a "witness for secular humanism."
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See also:
Ads use Obama as atheist role-model
An inaugural first: Obama acknowledges 'non-believers'
The role of religion under Obama
Scientists Welcome Obama's Words