Saturday, July 14, 2012

Some businesses see benefits to pro-gay stance

Google's campaign, announced last week, comes on the heels of Mother's and Father's Day promotions by J.C. Penney featuring same-sex parents, a Gap ad featuring a male Broadway performer and his boyfriend, and Target selling t-shirts as a fundraiser for the Family Equality Council, a group lobbying against a same-sex marriage ban in the retailer’s home state of Minnesota.

Last November, four dozen companies ranging from Nike to Microsoft signed a statement essentially supporting gay marriage by objecting to the Defense of Marriage Act. In February, Goldman Sachs CEO Lloyd Blankfein participated in a Human Rights Campaign web video in support of marriage equality. "There's no doubt that American businesses will be central to the dismantling of DOMA," Human Rights Campaign president Joe Solmonese told Politico last month.


MORE: http://bottomline.msnbc.msn.com/_news/2012/07/12/12667034-some-businesses-see-benefits-to-pro-gay-stance?lite