Wednesday, February 21, 2007

Airline Logo Scares Superstitious

ZAVENTEM, Belgium (AP) -- Thirteen dots looked just right to designer Ronane Hoet.

Together they had the perfect balance to form a stylized "b" for the new Belgian carrier Brussels Airlines and the number also matched the airline's destinations in Africa, a key market. "It was harmony," she said, wistfully.

This week, however, Brussels Airlines was busy changing the 13-ball logo on the tail and sides of one of its Airbus jets and adding a 14th one in response to complaints from superstitious customers in the United States and Italy.

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